Empowering Women and Communities
With a vision of economically empowering women at the core of its business, Tupperware is one of the world’s leading direct selling companies with the largest women’s network, marketing premium food storage, preparation and serving items. Today it is moving from being a kitchenware brand towards becoming a complete culinary solutions company. Post its entry into India in 1996, Tupperware has been a successful part of changing the Indian kitchen & also the lives of millions of Indian women.
Making an impact is not limited to consumer households, changing lives continues to be Tupperware’s mantra while shouldering the Corporate Social Responsibility. With a policy of investing in sectors related to women and children, multiple avenues have been explored to invest in niche high impact, as showcased by examples below:
Project Gurukul is an initiative along with Literacy India to support academically inclined, above average students who are able to handle English medium studies, in the National Capital Region belonging to various Socio Economic Backgrounds, by meeting the entire cost of their education. Various schools that are a part of this initiative are Rotary Public School, Bhartiya International School, St. Soldier Public school, Little ones Public School, Heera Public School.
Ciao Kids’ foster home (in association with Parivarthana, an NGO) has been set up for providing quality education and apprenticeships to deserving tribal girls in Hunsur (Karnataka). This helps give them access to a profession and help ensure a social future for them. The construction of the building, aided by Tupperware, began in April 2015, and the inauguration was done in January 2016. Currently 30 girls are residents of this foster home and the costs of their education and other daily needs are funded by Tupperware.
Health Camp for Women
With the objective of helping create health awareness amongst women, Tupperware, in association with Hope Foundation & national and regional hospital chains such as Fortis, Max, Apollo, Columbia Asia Hospitals, conducted health camps across Jodhpur, Bhubaneswar, Ludhiana, Raipur & Nasik for women in 2016. Over 500 women benefited from these camps. The importance of health awareness and daily healthy lifestyles was reiterated at these camps.
Facilities at the camps included • Blood Group, Sugar & Hemoglobin Count • Eyesight Test • General Physician check-up • Gynaec check-up • ECG • Nutrition & Lifestyle counseling
Tupperware and Indha (a project of Literacy India) provides vocational training in sewing, tailoring, block printing, vermin compost, leaf plate making, manufacturing recycled and handmade paper. A Self Help Group was set up around Gurgaon (Haryana) which has trained around 10,000 women and currently it employs hundreds of highly skilled women workforce capable of producing all kinds of hand crafted items of cloth and paper. These products are sold in the corporate and urban market and approximately 40-50 percent of the revenues get paid back to the artisans while the rest is used for further training and development and meeting the operational costs including the provision of tools of the trade to the trained women.