NOVUS ANIMAL NUTRITION INDIA
NOVUS International, Inc. headquartered in St Louis, Missouri (USA) is a global leader in the animal health and nutrition industry. Novus is driven by a vision of helping feed the world affordable, wholesome food so they can achieve a higher quality of life. This ambition is ingrained in our culture and is a driving force in our mission to make a difference in sustainably meeting the growing global need for nutrition and health.
Improved quality of life is an integral part of Novus’ vision and we at Novus understand that a healthy ecosystem helps improve the quality of life. Sustainability is a priority for Novus and is a mindset that permeates throughout our operations. The Wildlife Rescue initiative by Novus integrates our value of improving the quality of life by improving the biodiversity.
In an effort to protect, preserve and rehabilitate the lives of Sloth bears that are exploited as Dancing bears for human entertainment; Novus has collaborated with Wildlife SoS – Rescue the Bear project. Wildlife SOS was established over 20 years ago with a strong inspiration to protect and conserve natural heritage, forest and wildlife wealth. In India, the organization actively works on conserving habitats, studying biodiversity, conducting research and creating alternative and sustainable livelihoods for poacher communities who previously depended on wildlife for survival.
Bannerghatta Bear Rescue Centre is one of Wildlife SOS’s important projects which is instrumental in rescuing and providing care for over a hundred Sloth Bears rescued from the Dancing Bear trade, poaching, ill-kept zoos and Human-Bear conflict situations. As part of this association with Wildlife SOS; Novus has provided digital X-ray and scanner machines to be used in operation theatre for reviewing the well-being of the bears at the Bannerghatta Bear Rescue Centre.