Growing a Better World

THE KRAFT HEINZ COMPANY

Heinz started its India operations in 1994 by acquiring the Family Products Division of Glaxo with powerful brands such as Complan, Glucon-D, Nycil and Sampriti. The Company now known as Kraft Heinz India is fully integrated into the global operations employing HACCP certified quality standards.

 

The Challenge

Developing countries often are faced with problems like low literacy rate which in turn impacts employment, lifestyle and health, thus leading to a dangerous vicious circle. Despite declining child undernourishment rates, India is home to over 40 million stunted children under 5, more than any other country in the world. The country has 282 million illiterate people, equivalent to the population of Indonesia out of which 18% are unable to complete secondary school. Challenges of retaining students in school remain, putting India’s large working population of around 860 million by 2020 at risk.

 

Execution

Being a food company, Kraft Heinz India is committed to improve health, nutrition and thereby education of the underprivileged sections of the society. The company promotes employee volunteerism and has made an impact through strategic investments and multiple partnerships with NGOs of repute, municipal/state run schools, public and private hospitals. Here the company has initiatives like Mid-Day Meal & Bal Shakti Program, Community Nutrition & Welfare Program, Rural Health Outreach Program and National Employability Enhancement Program that has helped in uplifting lives of over 125,000 people across 50 villages and 3000 animals.

 

Mid-Day Meal Program and BAL Shakti Program (Education)

Mid-Day Meal Program: With an aim to increase enrolment in schools, reduce the rate of school dropouts and ensure no child is deprived of education due to poverty and hunger Kraft Heinz India participates in the Mid-Day Meal Program in select municipal schools in Mumbai. The company donates 60 Tons of Sampriti Ghee, used as a main ingredient to prepare the mid-day meals for more than 60,000 children.

 

Bal Shakti Program: In addition to this, Kraft Heinz India with SEWA (Self Employed Women’s Association) as the implementing partner, conducts the BAL Shakti program for 5000 children in Rural and Urban Centers.

  • The Rural centers are located in Kheda district of Gujarat, where 2500 kids in 20 Child care centers are provided a glass of Complan daily.
  • The Urban centers are located in different parts of Ahmedabad where 8 SEWA Gyan Vigyan centers provide 2500 children with a glass of Complan daily.

 

After this intervention the centers have witnessed positive results – stronger immunity in students despite seasonal changes, improved school attendance and significant change in the appetite leading to higher activity and concentration at school.

 

Community Nutrition & Welfare Program (Health and Sanitation)

The nutrition intake of beneficiaries is enhanced daily, through various initiatives like the ‘Kraft Heinz Micronutrient Campaign’ which combats malnutrition and micronutrient deficiency by distributing dry, nutritious meals (suitable to Indian palate), fortified with 23 essential vitamins and nutrients. These meals are distributed in schools, orphanages, shelter homes, etc. across India. Over last 2 years, over 200,000 meals have been packed directly by employees of the company from ingredients sourced locally thus contributing to the growth of local economy.

 

The company also implements the Nutrition Program in hospitals for cancer patients in Mumbai, Kolkata and Chennai where more than 3000 patients are daily served with Complan. The company has also partnered with NGOs in Orissa where 500 children in orphanages, shelter homes for trafficked and physically & mentally challenged people are daily served with Complan and Glucon-D in hot summer.

 

Understanding the need and importance to spread the knowledge of good nutrition practices Heinz Nutrition Foundation, India has founded Nutri Life Clinics in Delhi and Chennai. These clinics are run by leading nutritionists providing free one-to-one consultations and also conduct ‘Nutrition Sessions’ in local schools, hospitals and hostels, A quarterly newsletter on nutrition is also distributed amongst 9000 medical professionals.

 

The above programs have been implemented either directly or in partnership with reputed NGOs like United Way of Mumbai, Rise Against Hunger, Self Employed Women’s Association (SEWA), ISKCON Food Relief Foundation (IFRF) and Akanksha.

 

Rural Health Outreach Program (Rural Outreach)

Kraft Heinz India has partnered with Rise Against Hunger – a hunger and life-saving aid relief organization with an aim to provide reliable healthcare in remote, rural parts of India; where primary healthcare services are either inadequate or not available. Mobile Medical Vans have been launched in Banka district in Bihar and Prakasam district in Andhra Pradesh which bring professional healthcare and medication to the doorstep of 50,000 beneficiaries annually. This medical aid program has helped reduce the number of children missing school due to poor health by 25%, saved more than Rs 2 million for the beneficiaries on medical aid and provided more than 35,000 medical treatments within 24 months.

 

The company also undertakes an ‘Animal Welfare Program’ in partnership with Lupin Industries, where veterinary heath camps are conducted around the factories of Kraft Heinz India in Uttar Pradesh benefiting 3,000 animals and 10,000 milk farmers in 30 villages.