A Helping Hand
For Those in Need
JOHNSON & JOHNSON INDIA
Johnson & Johnson Private Limited, India (J&J India) is a subsidiary of Johnson & Johnson, one of the world’s most comprehensive and broadly based manufacturer of health-care products, as well as a provider of related services for the consumer, pharmaceutical and medical devices markets. While the term “corporate social responsibility” is widely used today, the concept behind it is not new to the Johnson & Johnson Group of Companies. Our responsibilities to those who use our products and services, to our employees, to the communities in which we live and work, and to our shareholders are voiced in Our Credo, and have guided employees of Johnson & Johnson for several years.
What makes Johnson & Johnson unique and different is its enduring commitment to Our Credo and concern for the Community, which forms an integral part of Our Credo.
At Johnson & Johnson, the focus is not just on business, but on extending a helping hand to the underprivileged and underserved. Our philanthropic work enables our community based partners and dedicated employees to touch the lives of millions of people each year, bringing them better, healthier lives.
The company works together with key community based partners that have the greatest insights into the needs of local populations and the strategies that stand the greatest chances of success. In order to best distribute resources and support, our CSR Program is divided into strategic pillars, one of which is:
Advancing the Empowerment of Women and Girls
There are many barriers to women empowerment and equity lies ingrained in cultural norms. Thousands of young children are living under miserable conditions; the most vulnerable are the disadvantaged women and children. Maternal care, child health, full immunization, nutrition are certain aspects that require attention. Therefore, CINIASHA, our NGO partner in Kolkata, provides special emphasis on early registration of pregnancies, birth preparedness, institutional deliveries and post natal checkups for women for about 3 years, thus leading to safe motherhood and reducing infant mortality rates. Lack of knowledge is one reason for poor health. These women are empowered when they receive adequate knowledge about reproduction, sexual health rights, and also about the various existing schemes and services provided by the government. This further leads to an empowered community. The project aims to continue to reach out to a population of 93,500 in urban slums of Kolkata.
Adolescent girls being informed about reproduction and sexual health rights:
There is an acute scarcity of livelihood opportunities in villages in rural India. The problem is compounded for underprivileged girls in these villages, who because of gender bias are denied the right to basic education and consequently have virtually no employment opportunities. A large number of girls from rural areas do not pursue studies beyond secondary school due to poverty. Advancing the empowerment of women and girls creates significant impact at multiple levels – on the girls themselves, their families, communities and the nation as a whole. It also addresses health and social issues like, chronic malnutrition resulting in a disease like anemia, unhealthy personal hygiene practices, mental and physical abuse, and early marriage leading to early pregnancies.
On the other hand there is an acute shortage of healthcare professionals in these very same areas, leaving large parts of rural India without adequate healthcare facilities. There is lack of trained hospital staff and hospitals are forced to employ unskilled persons. This affects patient care and also the wages and working conditions of the persons employed. Many deaths, especially among mothers and infants, could be prevented with properly trained nurses in these villages. Regulation of hospitals by the Government and expansion of the medical insurance sector will require trained people in hospitals, and thus accredited courses. ANMs (auxiliary nurse midwives) are also needed at old age homes, help centers for the disabled and for elderly/disabled persons being cared for at home. Thus came about the “Building Healthcare Capacity” initiative, wherein we support the training of Nurses and ANMs.
Our programs aim at “killing two birds with one stone” – (1) Advancing the empowerment of women and girls, and (2) Building Healthcare Capacity by strengthening the healthcare workforce. We run a number of projects that empower women, and also strengthen the healthcare workforce, some of which are:
- Each year Johnson & Johnson supports the training of 40 girls from rural Maharashtra to study at the School of Nursing for Auxiliary Nurse Midwives (ANMs) at the Bel Air College of Nursing, Panchgani., and another 40 girls from rural Andhra Pradesh to study at St. Joseph’s MPHW Training School, Nellore. The girls are selected for training based on merit and economic background and their course fees, accommodation, food, study materials, uniform and stationery are provided free of cost. On completion of the course, which is approved by the Indian Nursing Council, the girls are placed in village health programs under the National Rural Health Mission (NRHM). This training helps to provide an enhanced quality of care at healthcare centers in rural Maharashtra, as well as increased health awareness, decreased neonatal and maternal mortality, improved pre/post natal and infant care in villages and an increase in the economic, educational and social status of the beneficiaries.
- Nurses are among our many valued partners. They are often the first person at the bedside when a woman is having a baby. As a leading healthcare company, our vision is to partner systematically on long term basis with the Indian Academy of Pediatrics (IAP) to reduce Infant Mortality Rate (IMR) in India through education and training healthcare workers and infant care providers on prompt and skilled resuscitation to survive the neonatal period and to create a program with critical thinking skills that promotes lifelong learning and knowledge. Our program helps nurses and midwives with training and equipment to face challenges at birth. One such challenge is birth asphyxia–an inability to breathe at birth. Birth asphyxia is a major cause of infant mortality and can contribute to developmental issues such as cerebral palsy and mental retardation. Estimated deaths due to asphyxia are approximately 0.3 MM per year. The main reason for the death due to asphyxia is absence of a trained person at the place of birth to resuscitate them. The Neonatal Resuscitation Program (NRP) – First Golden Minute (FGM) Project – addresses birth asphyxia. Neonatal resuscitation can be easily learnt and requires very simple instruments. The objective is to empower nurses and midwives to have the resuscitation skills and equipment to save more lives and thereby reduce the Infant Mortality Rate. So far we have trained 200,000 Skilled Birth Attendants (SBAs) in neonatal resuscitation techniques.
The rural areas of the country still have a feudal and medieval outlook towards women. The main goal of these programs is to promote women participation in all areas and sectors to build stronger economies and to also improve the quality of living. Women empowerment in its truest sense can be achieved only when there is an attitudinal change in the society with regards to the women and when it is made the essential tool to get the goal of development.