John Deere India
as a Power for Good
JOHN DEERE INDIA PVT. LTD.
Deere & Company, founded in 1837, is a Fortune500 Company and is the world’s leading manufacturer of agricultural, construction and forestry equipment with revenues of US$ 26. 64 billion, net income of US$ 1.52 billion in the year 2016. John Deere spent US$ 1.39 billion on R&D in 2016.
India operations started in the year 1998, with manufacturing of tractors for sales in India and export to more than 110 countries worldwide. John Deere markets agricultural equipment and services through a network of 19 area offices, 6 Regional offices and close to 900 dealers touch points and 4 training centers spread across India. Headquartered at Pune, today, John Deere has total six manufacturing and service units in India.
Deere & Company, founded in 1837, is a Fortune500 Company and is the world’s leading manufacturer of agricultural, construction and forestry equipment. India operations started in the year 1998, with manufacturing of tractors, combines and allied farm equipment for sales in India and overseas.
“Deere’s foremost responsibility is to operate a successful business, one that delivers quality products, a meaningful employee experience and superior investor returns. Business success, in turn, provides the means for being a productive member of society and fulfilling our higher purpose as an enterprise. That purpose is to support higher living standards for people everywhere through our commitment to those linked to the land.”
Upholding our philosophy and commitment towards the society, John Deere India aspires to be a catalyst for positive change by focusing our energy, intellect, and resources on providing solution for world hunger, empowering others through education, and developing communities.
John Deere India over the last couple of years has invested purposefully and strategically to improve the lives of people in several geographies across the country, benefitting 87,115 households across 9 states with 10 projects in India. John Deere projects are focused in rural areas, home to majority of habitants in India.
One such initiative of John Deere ‘Samruddhi’, a multi-year project, is funded by the John Deere India. ‘Samruddhi’, which means prosperity in Indian Context, is a slum and village improvement program and is being implemented in the districts of Pune, Dewas and Sirhind in India. The program has engaged over 300 farmers, one amongst them is Daulat Khan who has also received training on improving Ag productivity. Daulat Khan is a small farmer with two acre of land in Jamgod village in Dewas, was historically engaged in two crops with limited means of income.
Post the training program like many other farmers Daulat Khan’s yields have improved significantly by 100 % thereby providing him increased income level. “I am very happy that with the support of the Samruddhi project, my soybean yields have increased enabling me to make more money from the same piece of land,” Daulat says.
The Samruddhi project additionally empowers farming communities through access to education, vocational training, enhanced pubic infrastructure (safe and clean drinking water, toilets at each household, waste water management system), and modern agricultural practices. Since the inception of Samruddhi in 2013, the project has benefitted over 22,000 people, with 2,600 residents trained in vocational skills and over 150 started their own businesses as an entrepreneur for economic independence.
Bihar being one of the important agriculture states and beginning to see growth in various sectors, safe drinking water in the hinterland was seen as a major need. John Deere India, lead and supported an ‘Integrated Development Project’ by establishing a Community Owned Mini Drinking Water Supply System that provides safe, and potable drinking water which is accessible to all the villagers at their door step. This project is owned by the community members who manage operations and maintenance of the system, with a fees of Rs 20/month paid by each household.
One of John Deere’s flagship program, JIVA (Joint Initiative for Village Advancement) that received recognition from CECP (Committee Encouraging Corporate Philanthropy) has madesignificant impact in the lives of communities by transforming their quality of life in three villages in the district of Rajsamand, Rajasthan.
JIVA addresses the drudgery of women farmers by providing simple and innovative agriculture tools for increased productivity in agriculture. Knowledge dissemination happens through demo plots and workshops on modern agriculture practices. JIVA also focuses on providing improved infrastructure in schools and anganwadis, making education accessible especially to girl child who are seen as a potential drop out due to several social and cultural practices. The project has witnessed 100 percent enrollment of drop out children in schools.
John Deere being a modern and technologically advanced equipment manufacturer has constantly endeavoured to provide skill building opportunities to the youth of the village, thereby enhancing their employability and contribution to agriculture sector. There are three centers in the state of Madhya Pradesh, Maharashtra and Karnataka and have successfully trained over 295 with an employment rate of 58%.
John Deere strongly believes in its contribution and giving back to the society there by creating more opportunities for the communities to grow and improve their quality of life. Agriculture, education and infrastructure improvement shall continue to remain our guiding areas of investment.
History in India
Over the years John Deere has made significant progress in India by introducing various products and programme needed by the Indian farmers in various segment of the Ag value chain including, seeding, harvesting and post harvesting equipment, and has the following units established in the country.
- John Deere Pune Works, Pune, Maharashtra – Tractor Manufacturing Unit
- John Deere Technology Centre, Pune, Maharashtra – IT and Engineering Services
- Product Validation & Verification Centre, Pune, Maharashtra
- John Deere Electronics Solutions, Pune, Maharashtra – Electronic control for modernizing Agriculture tractors and customer convenience
- John Deere Sirhind Work, Sirhind, Punjab – Harvesters Manufacturing Unit
- John Deere Dewas Works, Dewas, Madhya Pradesh – Tractor Manufacturing Unit
John Deere has a long history of designing and manufacturing quality products around the world. John Deere India has Technology Centre at Pune, which provides leading edge technology, product designs, and innovative ideas to support the company’s global business in technical areas, including Information Technology, Product Engineering, Manufacturing Engineering, Embedded Systems and Technical Authoring.
We also bring unique partnership opportunities with the state government, industries on a PPP mode to bring technology access to the farmers who otherwise are unable to access this for modernizing their farming practices. We see this as a tested business proposition to help small farmers improve their yield and income levels.
Besides the above, John Deere is associated with the small and marginal farmers through “frugal innovation at farms” and “community betterment initiatives” through various CSR and volunteerism initiatives in India. John Deere strongly believes in empowering women/ village youth engaged in farming and off-farming activities by enhancing their skills thereby providing opportunities for a better quality life.