Safer Roads Safer You
An Initiative of IRTE in association with Goodyear
Goodyear is one of the world’s largest tyre companies. It employs about 66,000 people and manufactures its products in 48 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.
Goodyear’s presence in India is over 90 years old, with two plants, one each in Ballabhgarh and Aurangabad. In the passenger car segment, Goodyear supplies tyres to many of the leading OEMs and has also been a pioneer in introducing tubeless radial tyres. In the farm segment, Goodyear tyres are supplied to all the major tractor companies.
Goodyear is in the mobility business and safe mobility is what the company would like to promote, in order to help make communities stronger and safer. In line with this endeavor, Goodyear has taken up ‘Safer Roads, Safer You’ a CSR initiative in the area of road safety.
Road safety is not just about preventing accidents but also about enhancing the overall experience whilst travelling on the roads. Improved driver training is one way of enhancing the quality of this experience. The objective was to also help curb traffic rule violations and make taxi services safer and more customer friendly.
‘Safer Roads, Safer You’ is a unique initiative aimed at supporting the fleet owners and taxi operators by training their drivers. Through this initiative, Goodyear has supported individual, small, medium and large taxi fleet owners and aggregators in their efforts to strengthen the safety and efficiency of their cab services. This capacity building effort has been made possible through training of drivers in the most crucial domains of passenger safety, passenger service, defensive driving, passenger vehicle maintenance, and incident management.
In association with Institute of Road Traffic Education (IRTE), a non-profit research based organization of repute in the area of road safety, Goodyear has enabled the training of 4660 drivers through 233 workshops carried out across Delhi NCR and Mumbai over the last two years.
After the first phase of training 2,555 drivers, a survey was conducted with fleet companies such as Uber and International Travel House to assess the impact of the training on the lives of the fleet drivers. The results showed that the overall skills and behavior of drivers improved post training resulting in better customer orientation, increased responsibility and sensitivity towards safe driving; and also lesser cancellations of rides resulting in higher earnings, thereby improving their livelihood. The fleet companies also saw value in this initiative and expressed willingness to participate in future training sessions for their fleet drivers.
In addition to fleet driver training, as part of “ Safer Road, Safer You” initiative, a two day national conference was held in New Delhi on 27-28 March, 2017 towards ‘Safer and Convenient Taxi Operations in India’. The conference was organized to develop a National Code for Taxi Operations, which focuses not only on safety but also on a commitment to deliver quality, consistency and a comfortable world-class experience for travellers. The guidelines aim to create a platform of excellence and support for drivers, service providers, women and customers with special needs like the elderly, children and differently abled. The conference was supported by Goodyear India Ltd under its ‘Safer Roads, Safer You’ corporate social responsibility (CSR) initiative. It was attended by representatives from government, industry, civil societies, academicians, students and media. A short film to raise awareness amongst taxi drivers was released at the conference.
By supporting the initiative, Goodyear aims to create a culture of safe driving and passenger care in the taxi service industry to help increase ridership of the public transportation system, thereby benefiting the fleet owners, taxi drivers, police organizations as well as end-users.