to Creating Shared Value Through Targeted and Balanced CSR Activities
Incorporated in 1996, Dell India has been among the fastest growing technology companies in the country. An engine for Dell’s global growth, Dell India is a strategic component of Dell’s transformation into a true IT solutions partner and a ‘trusted IT advisor’ focused on end-to-end offerings. With over 27,000 team members, Dell India is the largest operation for Dell outside the US and has presence across seven cities – Bangalore, Hyderabad, Delhi, Pune, Noida, Coimbatore and Chennai. Dell has invested significantly in building end-to-end solutions and delivery capabilities sales & marketing, manufacturing hub, Dell Services, R&D center, Customer Contact Centre’s, Dell IT, Global Analytics and Global Financial Services- besides setting up a distribution network of commercial and retail channel and a service network that spans over 650 locations across India. Dell today is a leader across all customer segments in India.
Every day, Dell is pairing technology with innovation to make a positive social and environmental impact – building a Legacy of Good. Our 2020 Legacy of Good Plan puts our technology and expertise to work where it can do the most good for people and the planet.
Our strategy is simple: create shared value, where sustainability and social responsibility are driven as part of our business objectives. Our plan captures this, outlining our path forward through a series of goals that cross all aspects of our business.
Dell International Services India Private Limited supports this approach at national and local levels, with a range of programs focusing on the areas of education & skills development, female empowerment and health & sanitation. These programs involve both financial and non-financial contributions to promote engagement and partnership to create shared value. As a measure of its commitment, Dell India committed 3 percent of its profit after tax towards CSR activities in the last year.
A Focus on Youth Education
Dell has a key focus on promoting education to under-served young people. Through its partnerships with 15 NGOs and multiple programs, Dell has positively impacted more than 330,000 young people in the last two years in the states of Delhi, Haryana, UP, Tamil Nadu, Karnataka and Telangana.
A key example of this work would be Dell India’s partnership with the American India Foundation (AIF) on its signature Digital Equalizer program. Digital Equalizer integrates technology as a pedagogical tool to enhance and transform teaching and learning processes in government schools in India, helping students who would not have access to such hardware to develop the necessary skills in the 21st century workforce.
The program advances the use of technology to engage, enrich and empower India’s under-served children by providing computers, software, Internet access and training to children and teachers in under-served schools across India. Information technology literacy training is combined with computer-aided learning (learning to use computers to learn other subjects) using technology as a means to further educate.
Centers are established for students (between 10 and 15 years old) consisting of computers, Internet connections, software and digital curricula. Dell supports centers in Delhi, Hyderabad and Bangalore as well as supporting innovative education pilots. A similar pedagogical approach is being undertaken to enhance increased financial literacy through the Edusat infrastructure of Punjab reaching over 100,000 students and 13,000 teachers in 3,300 government schools.
The Digital Equalizer program is unique in providing medium-term funding alongside support to help schools secure future funding sources.
Additionally, grants are provided to 12 non-profits working in multiple cities across India to support access to technology and learning for underserved youth. These grants are flexible and can be used in a range of ways.
Integrated Volunteering Opportunities
Dell India provides a structured framework for its team members to provide their expertise and time to help causes and organizations about which they are passionate. There’s considerable flexibility in this framework (in or out of office hours, skills-based or pro-bono) and the company donates Rs 10,000 to the charity of choice for every 10 hours of volunteering completed by a Dell India team member each quarter.
In the three years up to 2016, 344,000 volunteering hours were completed, with 70 percent of team members participating. In 2015, around 1,700 non-profit organisations were supported by 125,000 volunteering hours, including initiatives linked with the programs highlighted above.
Team members are actively encouraged to undertake volunteering during both global Dell campaigns, such as Children Cancer Awareness in September, and key local events, such as volunteering during the Daan Utsav or ‘Joy of Giving’ week in October.
Good examples of the value that can be created by Dell’s approach can be seen in two volunteering projects that help thousands of children at rural government schools. The cost of supporting these programs, focused on conducting cultural festivals and installing clean water filters respectively, are met from the quarterly financial recognition noted above. The idea behind these programs were developed by team members themselves; to support governance, Dell formally interacts the organization supporting these programs every six month to help ensure its efficient operation.
Last year, Dell progressed virtual volunteering by promoting Career Village to its team members to connect with young people, students and others seeking advice on education and careers in technology.
Employee Resource Groups (ERGs)
Commitment to diversity and an inclusive culture has been a cornerstone of success for Dell. We continue to unit and champion these values through our Culture Code, creating a workplace where team members of all backgrounds can come together to do their best work for our customers. Employee networking groups have been a longstanding and important part of the cultural fabric of our company. More than 34,000 team members participate in these groups around the world, including 2500 in India.
There are 14 ERGs across the company today, of which 5 are active in India. Areas currently covered include:
- Gen Next (creating an inclusive work environment for people with special needs and leverage Dell technology and expertise to support organizations that cater to people with disabilities)
- Planet (encouraging an environmentally responsible culture by increasing awareness and internal partnerships to implement relevant sustainable solutions)
- Women in action (fostering networking, ongoing learning and exchange that positively impacts female team members, business results, workplace and the communities in which we live and work by building a culture that values and is influenced by diverse perspectives)
Dell’s approach to CSR is balanced and comprehensive, focusing on a few key priorities, to ally the company’s expertise in technology with recognized needs in the local communities.