Touching Lives: The Coca-Cola Way

COCA COLA INDIA PRIVATE LIMITED

Coca-Cola India, is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers, with it’s unmatched portfolio.

 

Coca-Cola India’s sustainability framework adopts a multi-level, multi-stakeholder approach, which is aligned to the UN Sustainable Development Goals. The company’s initiatives are empowered by the ‘golden triangle’ – a collaboration between government, private sector and civil society. Through its CSR and sustainability initiatives, the Company contributes in Foreign Direct Investments (FDI), rural outreach, skill development, Gainful employment (direct and indirect) women’s empowerment, health and sanitation, etc. across the country.

 

We believe that the complex challenge of developing sustainable India needs to be addressed top-down as well as ground-up.

  • All manufacturing locations of Coca-Cola treat 100% wastewater to support aquatic life.
  • Created a water replenishment potential of 148% compared to our total water usage.
  • Through the Department of Regional Water Studies at Teri University, we address water stewardship at strategy and governance level.
  • Support My School (SMS), aligned to the Government’s Swachh Bharat Mission, has revitalized 700+ schools by provision of basic infrastructure facilities:
    1. Separate toilets for boys and girls
    2. Access to water
    3. Sports facilities
    4. Library/Rainwater Harvesting
    5. Environmental Upkeep of government schools

 

While the first 3 objectives are mandatory under SMS, the remaining are implemented basis need assessment of that school.

 

Contributing towards rural education, health and sanitation and upliftment through the Support My School project and the impact so far:

 

Prior to SMS interventions, schools witnessed high girl child drop outs and poor attendance because of unavailability of adequate toilet facilities, which was also a concern for their safety. Post SMS interventions personal hygiene and sanitation levels of students have enhanced, along with a significant rise in female attendance SMS has already benefitted 758 schools and 2.6 lakh children, while it inches closer towards 1000 schools and 3 lakh students.

 

Extending the IMPACT of SMS Project – Urban WASH Alliance

  • TERI, USAID and Coca-Cola partnered to organize the Urban WASH Alliance in Kolkata and Chennai schools to train 152 teachers on comprehensive water, waste and sanitation modules.
  • Interactive workshops and distribution of material for WASH, which was translated in Hindi, Tamil, Bengali, and Urdu
  • Special trainings on women’s health
  • Waste management in schools
  • 10,500 children benefitted across Kolkata and Chennai schools

 

Our partnerships with government and 100+ private institutes truly empower these initiatives.

Anandana, The Coca-Cola India Foundation was set up in 2008, committed to viable and inclusive community development by focusing on water sustainability and women’s empowerment through promotion of solar energy. The Foundation initiated projects in Uttar Pradesh, Madhya Pradesh, Gujarat and Rajasthan, as they are the most water deficit areas of the country.

 

Anandana partners with recognized NGOs working with local villagers to create viable water augmentation projects in severely stressed areas, through models of rural water supply management systems, training, and active involvement of communities. It is based on the precept that people’s participation is the only means to ensure long term sustainability.

 

Anandana implements livelihood solutions with core focus on groundwater replenishment, through construction of check dams, restoring ponds, prevention of soil erosion and improved agricultural practices. A significant feature of these projects is women participating in large numbers and attaining a supervisory role as members of village level “Pani Samitis (Water committees)”to run sustainable community water projects.

 

Results are, rise in ground water table, higher crop yields, more water available for domestic use, and increased employment opportunities. Already benefitted more than 700,000 people in over 500 villages, and especially empowered women, in rural and remote India.

 

Case Study – Project Jalanidhi in Bundelkhand

Bundelkhand region of central India is severely water stressed and faces challenges of land degradation and poor socio-economic status. For decades, people have migrated in search of water source and livelihoods.

 

Anandana intervened in 2010 in 2 villages Bilkhi and Tola Swayam, Bundelkhans by initiating Project Jalanidhi.

  • Benefitted lives of over 4000 people
  • Created Water Storage capacity of 55,822,000 liters
  • Increase ground water levels by 2 to 3 meters
  • 165.5 acres of land made cultivable resulting in 4 times the increase in income of the farmers
  • Cropping Intensity increased up to 244 acres from 104 acres

 

Farmer Testimonial: “Since the check-dams have been built in our village, the water level has risen by 3 meters; we are able to farm without problems. Our family used to migrate to cities, has now come back and we are all able to make a living with agriculture. Even though there was a drought last year, thanks to the check-dam, the groundwater level is the same” -Kastouri, farmer from Tola Swayam

 

Growing Together – Make in India, Make for India

Coca-Cola truly believes in the philosophy of GROWING TOGETHER – Make in India, Make for India and agriculture lies at the center of our business. We source 95% of our ingredients locally, accounting to 50% of our procurement expenditure, creating gainful employment (direct and indirect), skill development, women empowerment, and benefitting more than 400,000 farmers by 2023. With regards to FDI – TCCC is one of the largest buyers of Indian agricultural produce and is committed to infusing USD 5 billion in India between 2012 and 2020 which will provide a boost to the agriculture sector.

 

In India, Coca-Cola is implementing crop-specific programmes to enhance the economic well-being of farmers, improve yields and protect natural resources across the supply chain. This will contribute INR 4,000 crore in FDI, and 4,00,000+ metric tons of annual purchase of fruit by 2023,benefitting 400,000 farmers, in line with government’s focus on doubling farmers’ income by 2022.

 

PROJECT UNNATI (Mango) – In Chittoor district of Southern India, Project Unnati fosters women’s empowerment, community well-being, water and sustainable agriculture. The fifteen-year project, started in 2011, aims to harness the higher productivity potential of mango farms, through ultrahigh density farming, allowing marginal farmers to increase crop yields, conserve water and improve their livelihoods.

 

PROJECT UNNATI (Orange) – Hindustan Coca-Cola Beverages Pvt. Ltd in 2016 signed an MOU with the Government of Maharashtra and Jain Irrigation for Project “Orange Unnati”, to set up a juice manufacturing facility in Vidarbha region. The project supports local farmers in the cultivation of Indian orange mandarins with the adoption of Ultra High Density Plantation to boost orange yield, through training and demonstrations around it. The Project also seeks to leverage “NOGA” brand (Nagpur Orange Grower Association) Unnati Orange is estimated to benefit 5,000 farmers with an average landholding of 2 acres each.

 

PROJECT MEETHA SONA UNNATI  – Is a partnership project of DCM Shriram, IFC, Solidaridad, and Coca-Cola India with primary focus on sustainable sugarcane development by addressing the challenges of soil health, increasing cost of cultivation and poor yields of sugarcane in Uttar Pradesh. The objective is to address key requirements of small landholders for sustainable sugarcane cultivation, their capacity building, adoption of sustainable production standards. It envisions to impact more than 48,000 farmers, 35,000 Ha. of land, through Good Agriculture Practices (GAP), Integrated Pest Management (IPM) and Efficient Water Usage.