Learning & Development
@ Bausch & Lomb
Keep Learning… Keep Growing…
BAUSCH & LOMB INDIA
Indian Operations run across Vision Care, Surgical and Refractive business in Ophthalmology and Solta & Obagi business in Dermatology.
Vision Care Business:
India is one of the fastest emerging markets in APAC. Currently B+L India is the market leaders in Contact Lens with 52% share & Lens Care market with 80% share. With sheer trainings and development initiatives B+L is raising awareness about personal image, fashion among youngsters, hygiene and comfort in the Indian market.
Surgical & Refractive Business:
B+L India offers a full suite of Cataract, Vitreoretinal & Refractive products and equipment. B+L is ranked as the 3rd largest Multinational Company in the Surgical Ophthalmology space in India.
Ever since its launch in the year 1993, Bausch & Lomb (B+L) has consistently endeavoured to improve the quality of eye care services in India by undertaking several projects that have helped in increasing awareness among the people.
B+L understand and believe that technical knowledge is the key to success in any field especially health care. Since then B+L has dedicated teams of professionals who ensure that capability building is the key within and outside the organization for patient awareness and benefit.
During the course of strengthening its footprint in the Indian market, the company has initiated various educational programs in line with its mission of improving the quality of products education in the country.
To transform B+L into a learning organization and encourage a culture of continual learning among employees, all Learning & Development (L&D) initiatives fall under the umbrella called KEY (Keep Educating Yourself). B+L uses the ADDIE Model to understand the need of training in the respective businesses.
ADDIE stands for:
- Short term business objectives – Building on existing skill base, focus on developing core functional capabilities in Sales and technical team.
- Mid Term Objective – Evaluate build vs buy options, focus on development of key talent.
- Long term Objective – Create a strong succession pipe, continue focus of sustained L&D initiatives.
- Design & Develop
- Internal vs External
- Online / Classroom
- Content Development and Finalization
- Leverage E-learning and corporate programmes
- Calendar Finalization
- Programme Delivery
- Feedback and
- Evaluation Follow-Up modules
All our L&D initiatives are designed that takes the shape of an Annual Training Calendar. The calendar is then customised as per the business requirement and the same is rolled out to individual employees to get the visibility on the training programmes assigned to them for the year. There are 3 broad classifications of trainings that are done internally:
- Technical Trainings
- Soft Skill Trainings
- Compliance Trainings
Vision Care Business: The company supported LV Prasad Eye Institute (LVPEI) to set up the Bausch & Lomb School of Optometry in 1998. Today, the school has an impressive alumni base and is one of the most reputed institutions in the domain.
By empowering the students with the necessary knowledge and skills, the Bausch & Lomb School of Optometry is focusing on developing a credible talent pool of highly competent professionals for the industry.
B+L has a team of well-qualified Optometrists who work under Professional Service function in Vision Care business. This dedicated internal team of Professional Services (PS) works on following:
Internal Capability Building: Training internal employees so that they can speak to the customers more effectively and educate them on the product usage and benefits.
External Trainings: Working closely with Eye Care Practitioners (ECP’s) to enhance their skills of fitting various types of contact lenses effectively in order to deliver better eye care to end consumer.
ICLEP: One of its oldest programs of B+L is the ICLEP (Indian Contact Lens Education Program) started in 1993 in partnership with LVPEI. The programme is conducted by the subject experts including B+L PS team. The program has trained over 5,000 contact lens professionals so far, helping to raise the overall standards of contact lens practice throughout India and SAARC. B+L have conducted 52 sessions of ICLEP since inception.
Surgical & Refractive Business: B+L India offers a full suite of Cataract, Vitreoretinal & Refractive products and equipment. B+L is ranked as the 3rd largest Multinational Company in the Surgical Ophthalmology space in India.
The objective is to educate all sales employees on the fundamentals of Ophthalmology, Cataract Surgery, Intralocular lenses (IOLs), implantation of IOLs, Viscoelastic, Biometry, Keratometry, in depth knowledge
of Premium IOL’s, IAVP products, Synergetic range of Vitreoretinal products, Stellaris, Stellaris PC and Versavit unit covering advanced repairs and troubleshooting of all our IAVP products.
Aesthetics Business: B+L India also has the most comprehensive offering across Aesthetics portfolio which provides innovative, safe and effective derma solutions for patients. B+L acquired Aesthetics business of Solta & Obagi worldwide in year 2013 and started
India operations in 2014. The objective is to train all employees on the technical and marketing aspects of our products via demo / hands-on sessions and to educate all engineers on all Aesthetics products including Fraxel restore, Thermage, Clear + Brilliant, Isolaz 2, Liposonix model 2, Vaserlipo and PowerX.
Soft Skills Training
To enhance the existing skillsets & focus on developing core functional and non-functional skills and optimize the managerial effectiveness. B+L India have a repository for all functional and non-functional soft skills trainings pertaining to modules of Selling Excellence, Advance Selling Excellence, Channel Strategy, Digital Marketing, Coaching & Mentoring, Negotiation skills, Analytical skills, Managing pressure at workplace, Women self-defence, MS Excel and Leadership skills training.
All our internal trainers are certified from various certification bodies to impart these trainings to our internal employees, in enable seamless internal training.
Being in the healthcare industry B+L is also in the regulated space, business dealings involve interacting with hospitals, healthcare professionals, and government agencies etc. which have their own compliances and norms and well laid out code of conduct.
B+L being a responsible player makes sure that neither the employees nor the business partners should engage in any unfair trade practise or seen as buying the business. Appreciating this sensitivity, B+L engages extensively with employees and business partners with respect to compliance trainings.
Being a part of a US multinational group B+L is also liable to comply with FCPA (Foreign Corrupt Practices Act) Law. Similar to code of conduct, a breach of FCPA could also have serious economic implications and damage to brand equity.
Compliance Trainings are conducted to educate employees in accordance with Standards of Global Business Practices, Country laws, FCPA (Foreign Corrupt Practices Act), Company policies and procedures and industry guidelines.
- Corporate Governance Trainings
- Adverse Event Reporting Trainings