Helping People Live Better Lives


Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA.  Amway is one of the largest Direct Selling companies in the world with presence in over 100 countries & territories.


Globally, Amway is over 57 years old, US $ 8.8 billion, manufacturer and direct seller of high quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 1200 patents granted and another 500 patents pending.  Amway has nearly 1000 scientists across 75 research and development and quality assurance laboratories worldwide.


Amway India sells more than 130 daily use products across categories like Nutrition, Beauty, Personal Care and Home Care through individuals who make personal recommendations regarding the use of distinctive high quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use.


Amway products are popular not just in India, but across the world. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand* while Artistry is among the world’s top five, largest selling, premium skincare brands.*


Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of USA. The other plants are located in China and Vietnam.


*Source Euromonitor International Limited. Vitamins and Dietary Supplements, World, GBN, Retail Value RSP, % breakdown, 2015. *Source Euromonitor International Limited. Beauty and Personal Care 2016, Premium Beauty and Personal Care and Premium Skin Care category and subcategory, global 2015 value RSP.


CSR Practices, Success Stories and Case Studies

Amway supports a comprehensive CSR programme covering a gamut of initiatives including water conservation and health support programme for the communities around the company’s manufacturing plant located in the Dindigul district, near Madurai in Tamil Nadu.  Amway also supports underprivileged children in the area of education, health and hygiene with a national project called Sunrise.  As a key focus area, Amway has been working tirelessly towards the welfare of the visually impaired with a firm belief that education and knowledge is the key to the future.


Amway’s first key initiative under National Project for the visually impaired was to distribute Braille books – a key tool for the visually impaired – reaching out to 85,000 children across 12 states in India.  Amway Opportunity Foundation (AOF), a registered non-profit organization and the CSR arm of Amway India, has taken various social initiatives to support the cause of visually impaired.  Some of the significant initiatives include:

  1. Computer Centers in 15 cities
  2. Setting up of Braille Libraries in 33 cities
  3. Digitizing educational material for visually impaired students
  4. Mobile Application – Accessible Reader
  5. AOF – IAB Centre for Excellence for the differently-abled youth in Madurai


Computer Centers in 15 Cities

AOF has been providing computer training to the visually impaired since 2008, and has set up 16 computer centers across the country.  A total of 1000 visually impaired individuals are getting benefited at the AOF supported computer centers.  There are 5 such centers in the Eastern region:

  • Kolkata, West Bengal, Turnstone Global
  • Narendrapur, West Bengal, Ramakrishna Mission Blind Boys’ Academy
  • Patna, Bihar, Anterjyoti Netraheen Balika Vidyalaya
  • Shillong, Meghalaya, Bethany Society
  • Guwahati, Assam, Guwahati Blind School


Braille Libraries

AOF has set up braille libraries in 33 cities which are benefitting more than 11,000 visually impaired individuals.  These libraries offer Braille versions of a variety of books & journals ranging from academic books, fiction, self-help, general etc.  There are 9 such libraries operational in East region:

  • Ranchi, Jharkhand, All India Confederation of the Blind
  • Patna, Bihar, All India Confederation of the Blind
  • Guwahati, Assam, Guwahati Blind School
  • Bhubaneshwar, Orissa, Turnstone Global
  • Agartala, Tripura, Turnstone Global
  • Siliguri, West Bengal, Turnstone Global
  • Kolkata, West Bengal, West Bengal
  • Imphal, Manipur, Turnstone Global
  • Shillong, Meghalaya, Bethany Society


Digitizing Educational Material for Visually Impaired Students

AOF has supported the program digitizing class XIIth educational material for National Institute of Open Schooling (NIOS), as well as select graduation and post-graduation educational material for Delhi University, Mumbai University and Hyderabad/EFLU University, which will help different abled especially visually impaired students across the country.


Mobile Application – Accessible Reader

AOF’s commitment to educate the visually impaired, led AOF to develop an Android-based application ‘Accessible Reader’.   This Application leverages available text-to-speech engines and makes it convenient for the visually impaired to read digital documents with complete navigation.   The application is available at the Google store as a free download for Android based mobile users.


Project Sunrise

Under Project Sunrise, AOF supports less-privileged children in the area of education, health and

hygiene by working with more than 15 NGOs across the country. Some of the key projects in Eastern part of India include:

  • A computer training centre for girl children in Bhubaneswar.
  • Handloom weaving centre for underprivileged children in Aizawl.
  • A recreation center, health center and tailoring unit for girl children in Bhubaneshwar.
  • A tailoring unit for underprivileged girls in Kolkata.

Following NGO partners are based out of East region:

  • Bhubaneshwar, Orissa, Palli Unnayan Seva Samiti
  • Kolkata, West Bengal, Mukti Rehabilitation Center
  • Guwahati, Assam, Guwahati Blind School
  • Aizawl, Mizoram, Thutak Nunpuitu Team


Success Stories



Nilotpal Baishya was born blind in a small village Sualkuchi in Assam. But he did not let his visual handicap come in the way of his studies. As a student of Guwahati Blind High School, he studied with the help of Braille system up to class five and later on pursued his higher education through audio books as there was a dearth of Braille books in Assam. Thereafter, he graduated in History Honours from Cotton College. The turning point of his life was a call from AOF in 2011 for an interview for the position of Computer Instructor at Guwahati Blind School Computer Centre. He secured the said position after competing with normal sighted candidates.  At present he is working as an Assistant Teacher at Beliram LPS, Government School for sighted students. He is also the proud recipient of The AOF Young Achievers Award.



Janaki Munda, a 14-year-old from Keonjhar, Odisha, is enrolled at the self defence programme at the AOF – Palli Unnayan Seva Samiti Recreation Centre where she gets training in karate. She recently won a silver in the under-14 age group at the 7th All India Open Karate Championship held at Bhubaneswar.  Janaki is studying in class VI at PUSS residential school. She aspires to become a politician and a social worker so that she can work for the betterment of girl child.