Interactive Session on Monitoring and Measuring the Impact of CSR Programs: The Concept and Application Of Social Return On Investment (SROI)
On 31st July, AMCHAM India in partnership with TechnoServe India, organised an interactive session ‘Monitoring and Measuring the Impact of CSR Programs: The Concept and Application Of Social Return On Investment (SROI).’ The initiative which is part of ‘AMCHAM’s Wester Region – CSR Series’ was an engaging platform of experience sharing and learning with experts. The meeting began with opening remarks by Ms. Surabhi Wahal, Regional Director – Western Region, AMCHAM India, followed by a welcome address and setting of the stage by Mr. Punit Gupta, Country Director, TechnoServe India. Mr. Tim McLellan, COO, TechnoServe Inc. made the keynote address which entailed a detailed insight into TechnoServe’s model of measuring impact, the needs and challenges faced, the concept of ROTI, SROI and TechnoServe’s Corporate Measurement Approach. Mr. Punit Gupta further shed light on the subject with examples of TechnoServe’s projects in India.
Mr. Saleem Khan, CEO, United Way Of India, through his presentation spoke about the approach to calculating SROI practiced by United Way and highlighted the initiative of Generation United which offers programs for disconnected Indian youth who face a range of challenges. The project aims at engaging with youth in turn skilling them and providing employment opportunities. He also highlighted the challenges faced in calculating SROI as well as innovative solutions to address gaps across the skilling value chain to improve outcomes.
As part of experience sharing Ms. Imrana Khera and Dr. Neeta Rao from USAID shared best practices and challenges of CSR projects. The forum saw active discussions by participants. The session concluded with a vote of thanks and concluding remarks by Mr. Abhijit Yadav, Director, BRG Consulting (India) Pvt. Ltd.